Atac has developed an integrated communication network reaching all those who live, work, and travel in Rome in a widespread and effective way.

Atac’s marketing tools
  • customization of BIT tickets and ticket vending machines (MEB)
  • "Atac Vantaggi" newsletter
  • web App "Atac Vantaggi"
  • www.atac.roma.it: banner
  • Roma Radio
  • georeferenced and sponsored maps
  • unconventional communication in Metro lines and bus terminals

BIT - INTEGRATED TIME TICKET

Opportunity to customize public transport tickets with a promotional message:

Atac monthly customizes:

  • tickets sold through its ticket offices and its 2,500 affiliated points of sale
  • tickets distributed by ticket vending machines (MEB)

Our partners can decide to option multi-subject campaigns (up to a maximum of 4 subjects).

Minimum customizable tranche: 1 million BITs

OUR WEBSITE - THE MOBILITY PORTAL

  • the institutional portal of Roman mobility counts 5.3 million page views per month for over 800,000 unique visitors and about 30,000 registered users

BANNERS

  • opportunity for our partners to promote their business with fixed or animated rotating banners on the homepage
  • georeferenced map with the partner's points of interest on our journey planner

ROMARADIO - THE TUBE STATION

Broadcasted in 29 Metro stations with 16 hours of news, music, weather forecast and advertising from 06:30 to 21:30, it reaches around 800,000 passengers per day.

Possibility of optioning 30-second commercials with a frequency of 24 daily broadcasts.

"ATAC VANTAGGI" WEB APP

  • "Atac Vantaggi" is the new Atac web App through which subscribers and employees can access many offers on shopping, leisure, theatres, museums and services
  • promotions are constantly updated and the exclusive discounts include the most important national and international brands

    Web App Atac: a world of advantages just a click away!

    "ATAC VANTAGGI" NEWSLETTER

    Individual communication in co-marketing sent to:

    • over 30,000 registered users
    • about 12,000 public transport employees    

    The newsletter reading redemption rate  is above 30%.

    • Its message is addressed to loyal users who have specifically requested registration for Atac promotional communications.

    GEOREFERENCED MAPS WITH POINTS OF SALE

    Opportunity to print, customize and georeference Rome's public transport maps, distributed both in points of sale and online to Roman citizens and tourists.

    PROMOTIONAL SPACE

    • title and logo of the initiative on the front page of the map
    • insertion on the back of the map of a box with useful information
    • insertion of geo-referenced points in the map, with a customized legend

    NON-CONVENTIONAL COMMUNICATION

    Stations and terminals offer high impact communication.

    Each facility can be customized independently or in combination with others, according to the expected target.

    The originality of this communication tool offers great visibility, creating a "wonder effect", if compared to traditional communication on static billboards.

    PROMOTIONAL SPACE

    • CO-NAMING AND DOMINATION OF BUS TERMINALS AND METRO INTERNAL FACILITIES, ATRIUM AND PLATFORMS INCLUDED: decoration of external , internal and synoptic/signage spaces (excluding those already licenced); possibility of positioning desks and symbolic elements; in case of terminals served by trams, passage of historical trams on the occasion of events and presentations; activation of personalized temporary stores for a month (subject to prior presentation of an event concept); decoration of company ticket offices with sales service and decoration of ticket vending machines;
    • TEMPORARY BUS: it can be used as event vehicle and promotional structure at the same time, ideal for sampling activities, georeferenced promotion, and "surprise" events;
    • FLASHMOBS.

    CONTACTS

    For further information and to demand an estimate of costs:

    Comunicazione Relazioni Esterne e Marketing

    Comunicazione Relazioni Esterne e Marketing

    06.4695.3318

    06.4695.3328

    06.4695.5057

    06.4695.3397

    Monday-Friday from 8:00 to 16:00

    Comunicazione Relazioni Esterne e Marketing

    atac.marketing@atac.roma.it