Atac has developed an integrated communication network reaching all those who live, work, and travel in Rome in a widespread and effective way.
Opportunity to customize public transport tickets with a promotional message:
Atac monthly customizes:
Our partners can decide to option multi-subject campaigns (up to a maximum of 4 subjects).
Minimum customizable tranche: 1 million BITs
Broadcasted in 29 Metro stations with 16 hours of news, music, weather forecast and advertising from 06:30 to 21:30, it reaches around 800,000 passengers per day.
Possibility of optioning 30-second commercials with a frequency of 24 daily broadcasts.
Web App Atac: a world of advantages just a click away!
Individual communication in co-marketing sent to:
The newsletter reading redemption rate is above 30%.
Opportunity to print, customize and georeference Rome's public transport maps, distributed both in points of sale and online to Roman citizens and tourists.
Stations and terminals offer high impact communication.
Each facility can be customized independently or in combination with others, according to the expected target.
The originality of this communication tool offers great visibility, creating a "wonder effect", if compared to traditional communication on static billboards.
For further information and to demand an estimate of costs:
Comunicazione Relazioni Esterne e Marketing