Atac Advertising

UNCONVENTIONAL ADVERTISING IN METRO LINES

Each facility can be customized independently or in combination with others, according to the expected target.

The originality of this communication tool offers great visibility, creating a "surprise effect", if compared to traditional communication on static billboards, and guarantees a strong media coverage.

Opportunity to decorate turnstiles, station booths, columns and other points of the station.

UNCONVENTIONAL ADVERTISING INSIDE METRO TRAINS

Opportunity to decorate spaces inside subway trains: seats, ceiling, roofs and vertical walls.

"ATAC VANTAGGI" NEWSLETTER

Individual communication in co-marketing sent to:

• over 80,000 registered users
• about 12,000 public transport employees

The newsletter reading redemption rate is above 30%.

• Its message is addressed to loyal customers.

INSERTION ON THE WEB APP "ATAC VANTAGGI"

• "Atac Vantaggi" is the new Atac web App through which subscribers and employees can access many offers on shopping, leisure, theatres, museums and services.
• promotions are constantly updated and the exclusive discounts include the most important national and international brands.

Its message is addressed to 25,000 subscribers.

BANNER ON THE CORPORATE WEBSITE WWW.ATAC.ROMA.IT

Opportunity for our partners to promote their business with fixed or animated rotating banners on the homepage.

The corporate website for Roman mobility counts 5.3 million page views per month for over 800,000 unique visitors and about 30,000 registered users.

VISIBILITY ON ATAC’S SOCIAL MEDIA

Visibility on Atac's social media, through posts to promote projects, initiatives and brands.

ROMARADIO THE TUBE STATION

Broadcasted in 29 Metro stations with 16 hours of news, music, weather forecasts and advertising from 06:30 to 21:30, it reaches around 800,000 passengers per day.

Roma Radio offers the opportunity to communicate promotions dedicated to Metrebus customers

Possibility of optioning 30-second commercials with a frequency of 24 daily broadcasts.

GEOREFERENCED AND SPONSORED MAPS

Opportunity to print, customize and georeference Rome's public transport maps (city centre, city, night and electric lines), distributed in points of sale and in the busiest stations.

PROMOTIONAL SPACE

• title and logo of the initiative on the front page of the map
• insertion on the back of the map of a box with useful information
• insertion of geo-referenced points in the map, with a customized legend